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Brand Manager
JOB SUMMARYThe Senior Marketing Manager grows and consistently maintains the Baylor Scott & White Health master brand across all markets, channels and geographies. This person aids service lines, hospitals, clinics, clinical departments, joint venture partners and special leadership projects across both NTX and CTX regions. This person also helps the System Director of Consumer Relationship Marketing in developing the annual marketing plan and budgets for BSWH and its sub-brands. The Senior Marketing Manager owns all brand standards, manages and trains creative resources and deploys appropriate marketing tools to effectively translate the brand across all media. Provides creative input on advertising, promotions and programs, and manages both internal and
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