Description

Job Summary

Provides strategic and tactical planning and support to achieve Nicklaus Children's strategic market dominance goals through analysis of current market state, trends, and opportunities. Creates written content as part of marketing and communications campaigns by applying expertise in marketing, market research, communications, and public relations to support building brand awareness, increasing market share and driving patient volumes.

Job Specific Duties

• Serves as a content creator and writer for the marketing and communications department taking the lead on stories that amplify the health system and its services.
  
• Serves as PR consultant to the marketing and communications leadership team. 
  
• Conducts research and utilizes quantitative and qualitative market information to guide analysis of competitive and industry trends. 
  
• Reviews public relations efforts and provides guidance and feedback to team members as appropriate. 
  
• Develops, implements and measures PR/communications plans and monitors effectiveness of all vehicles to share information. 
  
• Serves as editor and writer for internal and external publications and speeches/messaging to render consistent corporate communication position. 
  
• Serves in a consultative support role as a marketing liaison to key department leaders to provide guidance on the integration of marketing/communications initiatives in an effective manner. 
  
• Supports development of web content related to new and existing Health System or key service lines to support search engine optimization. 

Qualifications

Minimum Job Requirements

• Bachelor's Degree in Marketing, Journalism, Business Administration, Healthcare Administration, or related field
  
• 7-10 years Experience in marketing, public relations, corporate communications, and storytelling

Knowledge, Skills, and Abilities

• Ability to manage multiple, complex responsibilities, perform market and business analysis, strategic planning, and program management with documented outcomes.
  
• Demonstrates leadership behaviors in all customer interactions.
  
• Demonstrates skill levels in technology tools required to perform job requirements.
  
• Exceptional verbal and written communications, interpersonal skills, consensus builder, and persuasive presenter.
  
• Knowledge of resources, market and business analysis.
  
• Ability to apply information in the development, implementation, measurement, and evaluation of marketing programs.

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