Leads the development of strategic marketing plans for Roper St. Francis Healthcare (RSFH) service lines to support the advancement of the organization’s vision and growth targets, under the direction of the Executive Director of Marketing & Brand Strategy.
Works in collaboration with other members of Marketing and Communications to ensure all plans are data-driven, highly targeted, and fully integrated for maximum impact.
Brings a strong working knowledge of healthcare, Customer Relationship Management (CRM)/data-driven planning, and the physician referral process.
Builds trusted relationships with Integrated Physician Network (IPN) leaders, developing proficiency in each strategic service line – their differentiators, goals, target audiences, physician referral patterns, and competitors – and understands how these align with the strategic goals of RSFH.
Leverages understanding of CRM, consumer segmentation and other forms of market research and analytics to develop consumer- and physician-directed marketing plans that are tactically aligned to drive growth in awareness, preference, usage, and physician referrals.
Leads the development of creative briefs and the implementation of campaigns in a timely manner.
Works closely with the Director of Digital Strategy and vendor partners to (1) promote, monitor and acquire positive brand/reputation-focused content in such channels as online reviews and social media comments, and (2) monitor digital campaign results based on predetermined Key Performance Indicators (KPI).
Provides the Marketing Communications team and IPN leaders with regular comprehensive progress reports and recommendations for campaign adjustments as needed.
Provides day-to-day management, mentorship and guidance to the Marketing & Communications Coordinator and Audience Insights/CRM Manager, developing their annual goals, meeting regularly to share information and review progress, and discussing and resolving issues to ensure a high-functioning, high-impact, engaged team.
Stays current with the latest trends in healthcare and service line marketing, making recommendations for applicability to RSFH as appropriate.
Essential Job Functions
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.