Clinton Memorial Hospital is seeking a Director of Marketing and Communications

The Director, Marketing & Communications leads and supports marketing and communications strategies for a Clinton Memorial Hospital. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support brand and message expectations. The Director has a dotted line reporting relationship to the Clinton Memorial Hospital team.

Develops and implements marketing and communication plans, including:

? Website and social media

? Internal communications (employees and physicians)

? Public relations/earned media

? Paid media strategies (traditional, digital and CRM)

? Community and EMS newsletter

? Coordination/engagement of sponsorships and in community events

? Management of Function Point and Spark portal, and any other support software

Manage digital platforms for hospital and practices, including websites, social media, physician directory and online listings. Produces monthly report detailing summary of metrics and activities. Manages annual department budget and provides quarterly marketing spend reports.

Serve as advertising conduit with local hospital leadership and ScionHealth marketing.

Serves as Facility Public Information Officer (PIO) and coordinates crisis communications with ScionHealth Communications.

Partner with ScionHealth Marketing team for more complex situations and strategies.

Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the ScionHealth Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

Clinton Memorial is rated by Ohio Business Magazine as one 2024's Best Workplaces in Ohio!

We offer a great work environment, competitive pay and benefits including:
?    Health Insurance
?    Dental Insurance
?    Vision Insurance
?    Health Savings Account (HSA)
?    Healthcare Flexible Spending
?    Limited Purpose Flexible Spending
?    Dependent Care
?    Flexible Spending
?    Short-Term & Long-Term Disability 
?    Life Insurance and AD&D
?    401K
?    PTO
Voluntary Benefits
?    Hospital Indemnity Insurance
?    Accident Insurance
?    Critical Illness Insurance
?    Identity Protection
?    Legal Services Plan
?    Auto & Home Insurance
?    Pet Insurance
?    Discount Mall

At Clinton Memorial, we recognize that our patients deserve qualified, engaged, and competent healthcare professionals. And we know that our healthcare professionals deserve a working environment that is safe, leaders who are visible and supportive, and opportunities to grow and develop in their chosen disciplines. The heart of Clinton Memorial Hospital is in its people, making our hospital a family that only the best is invited to join. If you feel that your skills and compassion fit with our vision for healthcare, we invite you to apply today.  

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Experience: Minimum 5 years of related experience; healthcare experience required

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills -- Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication -- Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

About Clinton Memorial Hospital

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