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What will I be doing in this role?

As a member of the B2B Marketing team, the Associate Director, Provider Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Provider Marketing will be tasked with developing and driving marketing objectives, strategies, and tactics, aimed at providers of medicine, to drive growth for the organization. The AD will collaborate cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensure seamless utilization of clinical content across channels. They will establish metrics and goals/success criteria and landmarks that align with organizational goals and measures the efficiency of marketing plans.

Department-Specific Duties and Responsibilities include the following, but are not limited to:

• Develops sophisticated marketing strategy and leads the ongoing implementation of fact based, goal focused, measurable marketing programs which are consistent with Cedars-Sinai???s strategic vision to produce a return on investment via business from the physician / medical group community.
• In collaboration with service line marketing and faculty, develops strategies and tactics for outreach promotion to achieve growth via physician referrals.
• Collaborates with business unit executives, councils, and/or physicians and other identified departments to achieve marketing objectives. Provides strategic direction, leadership and motivation ensuring that all parties work together to achieve the bottom-line measured results.
• Serves as primary liaison with provider-facing marketing & communication vendors.
• Provides guidance for and/or resolves complex problems.
• Initiates and advises the annual provider marketing planning by reviewing demographic, socioeconomic, driven, competitor position and other internal/external forces affecting continued business success.
• Develops and leads sophisticated short- and long-term marketing objectives to capitalize on found opportunities.??
• Ensures that marketing initiatives are supervised and measured in order to monitor their efficiency. Reports outcomes to senior management.

Requirements:

• Bachelor???s degree in Marketing, Communications, Business Administration, or a related field is required. Master???s in Business Administration or a related field is preferred.
• Eight (8) years of progressive marketing experience at a large, complex healthcare organization (e.g. biopharma organization or medical device company).
• Two (2) years of Managerial experience overseeing direct reports within a department and/or service line.
• Two (2) years of experience in healthcare marketing, preferably at an academic medical center. (Community, Advocacy and DIHE: experience in marketing Community and Social Impact).

Experience/Skills we are seeking:

• Promotion to the physician audience.
• Experience in sales enablement.
• Solid project management, analytic and organizational skills: able to coordinate multiple sophisticated projects with varied scope and impact simultaneously.
• Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis.
• Ability to identify problems and resourcefulness to resolve them independently wing own initiative.
• Ability to multi-task within short timelines, coordinate and prioritize work and complete assignments in a timely and accurate manner.
• Excellent verbal and written communication skills.
• Ability to interact effectively with staff members at all levels of the organization as well as with external partners.
• Must be highly organized, patient, persistent and require minimal supervision in performing assigned tasks.