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Duke University Health System
Durham, North Carolina
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Director Social Media and Engagement
The Director Social Media and Engagement is responsible for brand development through social media. The Director identifies target customers, sets clear objectives, builds an effective content strategy to engage the audience, increase traffic and boost conversions. Leads the strategic planning, development, execution, and measurement of all social media marketing efforts. Conducts market research to identify trends, opportunities and threats in the social media landscape and evaluate emerging channels.The Director collaborates with other departments including as marketing, strategic communication, digital strategy and foundation to ensure that the social media efforts are in line with the overall business objectives for the hospital, foundation and brand identity. Additional
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