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Nashville, Tennessee
Posted: 24-Jan-25
Location: Phoenix, Arizona
Type: Full Time
Categories:
Internal Number: 890229
Position Summary
Business Analyst
Position Overview
The Business Analyst drives revenue growth by informing data-driven strategies to maximize donor lifetime value (LTV) across all fundraising programs and channels. This role combines advanced analytics with strategic insight to optimize donor acquisition, upgrade paths, and retention programs. The position is central to building sustainable fundraising growth through predictive modeling, multi-channel campaign analysis, and actionable donor insights. Working closely with the development & marketing teams, this analyst will leverage data science and marketing analytics to identify giving patterns, forecast donor behavior, and inform targeted engagement strategies that increase donor LTV while maximizing ROI.
Key Responsibilities
Donor Analytics
?Develop strategies for collecting, transforming, cleaning, and modeling data with the goal of identifying meaningful trends to support decision-making as well as validating quality to meet organizational requirements.
?Support acquisition and pipeline strategies through audience segmentation, donor journey mapping, and propensity modeling leveraging giving patterns, engagement levels, and behavioral and demographic data.
?Identify opportunities for donor upgrade and conversion helping to optimize donor LTV.
Digital Analytics
?Contribute to development and maintenance of end-to-end digital analytics infrastructure, including implementation of tracking tools, heat maps, and attribution modeling to optimize donor journeys.
?Support cross-channel digital fundraising optimization through cohort analysis, channel mix evaluation, and ROI modeling.
?Design and automate comprehensive reporting systems that connect digital engagement metrics to donor LTV and fundraising outcomes.
?Lead, document and maintain comprehensive site tagging & tracking data capture strategies using URL query parameters, UTMs, etc. that help aligns with the marketing teams objectives and measurement goals.
?Prepare analytical reports for leadership using relevant data to identify trends, patterns, and predictions.
?Analyze data and identify A/B and multivariate testing opportunities and collaborate with channel specialists to develop and execute test plans.
Preferred Qualifications:
?Strong analytical skills, a curious nature, demonstrated initiative, and the business acumen necessary to turn numbers into a narrative.
?Familiarity with fundraising strategy and industry best practices.
?Must be able to organize and prioritize work, be proactive, resolve problems, follow through, and simultaneously manage multiple priorities to ensure goals are met in a timely manner.
?Also required is dependability, attention to detail and excellent communication skills.
?The ideal candidate would have experience with Blackbaud products, advanced Excel skills and familiarity with SQL, Power BI and project management tools such as Smartsheet.
Working in close collaboration with leadership, the Sr Specialist develops and implements all aspects of multiple programs that align with hospital’s mission and support the Foundation’s goals. Working independently, the Sr Specialist may be in charge of overseeing program/project execution that could include staffing, volunteers, budget and fundraising goals from start to finish. This position may also be responsible for special events that publicize the organization and its programs to the community. Position may have direct and/or indirect oversight of lower-level staff members and/or volunteers.
Education
- Bachelor?s degree in related field or equivalent experience. (Required)
- Bachelor?s degree in related field. (Preferred)
Experience
- 7 years of experience in related specialty. (Required)
- Project and/or program management experience. (Preferred)
- People management experience. (Preferred)
Special Skills
- Strong written and verbal communication skills in a professional manner with a positive disposition. (Required)
- Excellent organizational abilities with acute attention to detail and multi-tasking. (Required)
- Knowledge and experience working with a variety of computer software. (Required)
- Self-motivated with a desire to exceed objectives. (Required)
- Ability to maintain a flexible schedule to accommodate occasional night and weekend activities. (Required)