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At Andalusia Health, we recognize that our patients deserve qualified, engaged, and competent nurses. And we know that our nurses deserve a working environment that is safe, leaders who are visible and supportive, and opportunities to grow and develop. We have a positive, hopeful, and resilient leadership team that is solely focused on taking care of the heart of Andalusia Health – the people who work here. If you feel that your skills and compassion fit with our vision for person-centered care and evidence-based practice, and you would like to belong to a hospital family that only the best are invited to join, we invite you to apply today.

About the Opportunity

The Growth & Outreach Liaison, reporting to the Hospital CEO with a strong dotted line reporting relationship to the Support Center Vice President Growth & Outreach,  is responsible for strategically planning and implementing outreach efforts specifically with physicians, nurse practitioners, physician assistants, other area hospitals, EMS and other potential referral sources within the hospital's primary, secondary and tertiary service areas for both inpatient and outpatient services.  This position is focused on continuous improvements that result in improved experiences for both patients and providers within our facility.

ESSENTIAL FUNCTIONS: 

Create and maintain a list of referral sources, develop and implement an annual growth and outreach business plan and provide input in the development and implementation of marketing plans for all service lines. Utilizes CRM to document and optimize outreach to referral sources.

Organize and conduct meetings with key providers and practice staff (nurses, referral coordinators, practice managers) to discover their needs to support patient care and to develop rapport. Majority of time should be spent on physically visiting and interacting with providers, provider office staff and facilities in the specific area of responsibility

Provide regular communication and updates to hospital CEO along with VP of Growth & Outreach. Attend weekly conference calls and other onsite meetings as determined by VP Growth and Outreach.

Communicate activity level and identifies all issue resolution opportunities with hospital leaders along with timely follow up with referral sources to remove barriers to growth.

Develop customized engagement strategies, approach and tactics for each provider and/industry to drive growth and additional business opportunities.

Arrange and facilitate introductions of new and employed providers/specialists to targeted referral prospects to reinforce clinical engagement and referral process.

Arrange introductions and regular engagement of facility's clinical services, access points and specialists to new and all providers. 

Facilitate attendance at educational programs and other opportunities/events to connect specialists with targeted providers.

Document each provider encounter including any open requests/issues and follow up plan in CRM, which tracks activities, progress and outcomes.

Collaborate with Marketing to develop specific plans in support of employed physician practices and hospital service line growth.

Gather and maintain complete, accurate knowledge of clinical services in order to fully support compelling dialogue with referral sources.

Serve as a resource to organizational leaders for market and competitive intelligence.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.

Access to and/or works with sensitive and/or confidential information.

Exhibit an understanding of healthcare regulatory and compliance (e.g., HIPAA).  Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

KNOWLEDGE, SKILLS & ABILITIES:

The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree.

Experience: Minimum of 3 years' related experience. Medical and/or Pharmaceutical Sales experience preferred.

Certifications: N/A

Licenses: N/A

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computer Skills – Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives. 

Moderate Communication -- Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management. 

Routine Business Problems -- Problems encountered are routine, somewhat repetitive and generally solved by following clear directions and procedures. 

Job Specific Impact -- Decisions generally affect own job or assigned functional area.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

About Andalusia Health

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