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Department

Job Summary

Under minimal supervision, the Marketing Campaign Manager is responsible for developing, overseeing and managing marketing campaigns and projects on behalf of Denver Health and Hospital Authority (DHHA), having significant impact on its mission and strategic business goals. Responsible for significant project management: planning, administering and completing assigned projects that across several functional areas. This position provides consultation to the Director of Marketing and Communications, and Chief Communications Officer and works to execute all marketing and communications strategies to advance program, department or marketing campaigns as directed by leadership. Assists Director of Marketing and Communications in developing campaign strategies and working to project manage campaign process across the Marketing team. Develops comprehensive plans and business strategies to the Directors of Marketing and Communications, Chief Marketing and Communications Officer, department leaders and Directors of Service. Leads and supports team members in the preparation of reports on campaign performance, business results and ROI. The position also will assist in executing and optimizing our digital marketing initiatives, working with vendors on media buys and leveraging data-driven insights to optimize performance across platforms.

Essential Functions:

• Oversees marketing campaigns, considering project management, execution, consultation and review with department leadership, and optimization review with the Marketing team. Coordinates and directs resources to ensure project deliverables are achieved. (15%)
• Builds and manages all project deliverables; directs, monitors, and validates project performance; drives project work efforts to ensure adherence to project scope, schedule, and budget; identifies risk and develops appropriate response strategies; identifies and manages issues to include appropriate escalations. Monitors key performance indicators throughout the department, identifying areas for greater effectiveness, efficiency, and overall improvement. (15%)
• Provides guidance and strategy recommendations to Marketing team on campaign needs and requests and actively participates in and leads (when appropriate) formal and informal department, team, and organization functions. (10%)
• Educates sponsors, stakeholders, project team members, and affected users/staff on the project management process and any relevant policies and procedures; proactively promotes gathering of feedback and recommendations from all customers. (10%)
• Develops and maintains relationships with all vendors to maintain active engagement and support, thereby ensuring all project tasks are addressed in a timely manner and handled with mutual respect, trust, and excellence. (10%)
• Assists in social media concepts, compiling creative assets and running social media ads. (10%)
• Optimize ad content within Google Ads, including copy changes, adding new creative assets, performing keyword and competitor analysis and managing Google ad campaigns (20%)
• Use business intelligence tool such as Tableau for campaign analysis and reporting (10%)

Education:

• Bachelor's Degree required.

Work Experience:

• Minimum of five years? experience in marketing and/or media/communications required.
• Minimum of two years? project management experience preferred (title not required).

Knowledge, Skills and Abilities:

• Bi-lingual English - Spanish highly desired.
• Thorough understanding of marketing communications principles and strategies.
• Demonstrates understanding of project management principles, processes, methodologies and tools.
• Ability to assist in the performance management process for staff assigned to projects.
• Ability to manage several small to large projects simultaneously. Good judgment/ ability to work cooperatively and in a mentoring role in an integrated team environment.
• Service-oriented working style, excellent organizational abilities, and strong interpersonal skills are required.
• Routinely promotes positive customer service in dealing with patients, visitors, executive and other staff employees as evidenced by cooperation, responsiveness, and helpfulness.
• Excellent communication skills and the capability to persuasively communicate the business value of marketing communication strategies to a range of audiences.
• Self-starter and independent thinker who works with limited supervision and guidance. Uses time productively coordinating with others to achieve common goals and objectives.
• Proficient in Microsoft Office Suite.
• Experienced in Google Tag Manager and implementing various GTM mechanisms

Shift

Work Type

Salary

Benefits

• Outstanding benefits including up to 27 paid days off per year, immediate retirement plan employer contribution up to 9.5%, and generous medical plans

• Free RTD EcoPass (public transportation)

• On-site employee fitness center and wellness classes

• Childcare discount programs & exclusive perks on large brands, travel, and more

• Tuition reimbursement & assistance

• Education & development opportunities including career pathways and coaching

• Professional clinical advancement program & shared governance

• Public Service Loan Forgiveness (PSLF) eligible employer+ free student loan coaching and assistance navigating the PSLF program 

• National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer

Our Values

• Respect

• Belonging

• Accountability

• Transparency

All job applicants for safety-sensitive positions must pass a pre-employment drug test, once a conditional offer of employment has been made.

Denver Health is an integrated, high-quality academic health care system considered a model for the nation that includes a Level I Trauma Center, a 555-bed acute care medical center, Denver?s 911 emergency medical response system, 10 family health centers, 19 school-based health centers, Rocky Mountain Poison & Drug Safety, a Public Health Institute, an HMO and The Denver Health Foundation.

As Colorado?s primary, and essential, safety-net institution, Denver Health is a mission-driven organization that has provided billions in uncompensated care for the uninsured. Denver Health is viewed as an Anchor Institution for the community, focusing on hiring and purchasing locally as applicable, serving as a pillar for community needs, and caring for more than 185,000 individuals and 67,000 children a year.

Located near downtown Denver, Denver Health is just minutes away from many of the cultural and recreational activities Denver has to offer.

Denver Health is an equal opportunity employer (EOE). We value the unique ideas, talents and contributions reflective of the needs of our community.

Applicants will be considered until the position is filled.

About Denver Health

Take your career to the next level at Denver Health, where we offer a robust benefits package and endless opportunities for growth. Denver Health is a nationally-ranked, locally-trusted, premier healthcare institution located in the heart of Denver, Colorado.Twenty-five percent of all Denver residents, or approximately 150,000 individuals, receive their health care here. We are known as an integrated health care system that encompasses multidisciplinary academic specialties, a community health system, a level I adult trauma center, pediatric emergency and urgent care center home to Denver Public Health and many of the nation's leaders in medicine.Denver Health is an Equal Opportunity Employer At Denver Health we pride ourselves on our commitment to diversity. Equal opportunity is a fundamental principle of Denver Health. As an equal opportunity employer, Denver Health is committed to recruit, hire, promote and administer all human resource actions in a non-discriminatory manner. Denver Health is committed to providing equal opportunities in all business practices and to all persons regardless of age, race, color, national origin, genetic information, religion, sex, pregnancy, disab...ility, sexual orientation, gender identity, gender expression, marital status or veteran status (collectively “protected status”). Denver Health strives to maintain a work environment that is free from unlawful harassment and discrimination and will not tolerate any such conduct by employees or directed at employees within the scope of their employment. Read the full Human Resources Employee Principles and Practices policy.

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