Director Product Marketing Strategist in Dallas, TX for Baylor Scott & White Health

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Director Product Marketing Strategist

JOB SUMMARYThe Product Marketing Strategist plays a critical role in driving the success of our expanding product portfolio. With a focus on strategic direction, this role shapes product positioning, pricing strategies, and go-to-market plans. The idea candidate has experience in both consumer marketing with a focus on customer acquisition and B2B marketing, ideally with experience marketing services to employers. RESPONSIBILITIES: ? Develop customer (i.e. individual consumer) product marketing strategies that align with Customer Solutions business outcomes and vision for growth.? Support development of B2B marketing strategies.? Define customer acquisiti

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