Social Media, Media and Public Relations Specialist, FT
PIH Health
Application
Details
Posted: 31-Jul-24
Location: Whittier, California
Salary: Open
Categories:
Mental Health/Social Services
Internal Number: 22899
This position is responsible for supporting all public relations efforts of the organization to maintain a positive image of the brand. Works with service line leaders; communications and public relations supervisor; and marketing consultants to ensure social media and media efforts support corporate and service line goals and maximize brand exposure. Supports proactive and reactive media relations efforts as well as assists in enterprisewide events on campus and in the community. Responsible for tracking competive analysis for social media market and suggesting refinement as needed, and making recommendations for tactics to further develop and enhance the organization’s social media program and promote its overall growth. Uses comprehensive understanding of various social media platforms to optimize content for maximum public engagement.Responsible for overall coordination of internal and external publications for the integrated delivery system (IDS) including story lists, production timelines, editing and distribution. This role will monitor the day-to-day coordination of social media efforts for the enterprise and work directly with department colleagues, clients, and interns to achieve goals. This individual will also provide support of written collateral including fact sheets, bios, press releases, press kits, artlcles and other content; cooridnate photos and video shoots; and assist with other marketing communications tasks as assigned. This position will support the organization’s crisis communications response efforts.
PIH Health is a nonprofit, regional healthcare network that serves approximately 3.7 million residents in the Los Angeles County, Orange County and San Gabriel Valley region. The fully integrated network is comprised of PIH Health Downey Hospital, PIH Health Good Samaritan Hospital, PIH Health Whittier Hospital, 35 outpatient medical office buildings, a multispecialty medical (physician) group, home healthcare services and hospice care, as well as heart, cancer, digestive health, orthopedics, women’s health, urgent care and emergency services. The organization is nationally recognized for excellence in patient care and patient experience, and the College of Healthcare Information Management Executives (CHIME) has identified PIH Health as one of the nation’s top hospital systems for best practices, cutting-edge advancements, quality of care and healthcare technology.For more information, visit PIHHealth.org or follow us on Facebook, Twitter, or Instagram.
Proven working experience in social media marketing or as a social media coordinator
Must have experience in content creation and development for social media, press release writing, feature and blog writing
Must be prolific in interviewing and story development research methods.
Possesses a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement.
Excellent written and verbal communication skills and critical thinking skills.
Must have knowledge of public and community relations strategies and tactics.
Excellent interpersonal skills with the ability to interact and work effectively with media, the public and other audiences.
Must possess ability to organize, plan daily activities and demonstrate initiative with minimal supervision and to complete projects under pressure of deadlines.
Must be able to handle numerous tasks simultaneously.
Must have understanding of the local, regional and national media markets.
Must have an understanding of social media and online media outlets.
Must be knowledgeable of social media analytics tools, best practices, and keep up with trends.
Ability to help mentor interns and train staff to responsibly and effectively use social media platforms and tools.
Must have or agree to acquire basic publication production skills.
Must develop and maintain relationships with government, media and community leaders.
Required:
Bachelor’s degree in public relations, journalism, communications, marketing or other related discipline.
Three (3) to five (5) years’ public relations, corporate communications, marketing, social media or event management experience, if possible in a corporate or agency setting strongly preferred.
PIH Health is the Communities’ Health and Wellness Partner
Our network of highly trained and compassionate physicians, nurses, clinicians, staff and volunteers work tirelessly and collaboratively every day to maintain and enhance the health and wellbeing of every member of our service areas. And when needed, we are here to coordinate care, manage chronic disease, and treat health conditions for the best possible outcomes.
We’re a nonprofit, regional healthcare network with three hospitals, numerous outpatient medical offices, a multispecialty medical (physician) group, home healthcare services and hospice care, as well as heart, cancer, digestive health, orthopedics, women’s health, urgent care and emergency services. Our leadership is dedicated to putting patients first—a cornerstone of our mission, vision and values—as we deliver top-quality healthcare.
We serve more than 3.7 million residents in the Los Angeles County, Orange County and San Gabriel Valley region.
Why PIH Health?
Our culture is built around our core values, which are the guiding principles for everything we do. For over 60 years, PIH Health has maintained a sense of community and a family-like cultur...e where patients are the top priority, and employees and volunteers are proud to be affiliated with such an outstanding organization.
PIH Health Hospital - Whittier
Our Whittier campus delivers outstanding and compassionate care to patients, every day. Among other awards, PIH Health Hospital - Whittier has been named one of the nation’s 100 Top Hospitals® for the third consecutive year by Truven Health Analytics. PIH Health Hospital in Whittier, CA is located 30 minutes east of Los Angeles, close to the Los Angeles and Orange County border. There are many great communities in which to live that surround the hospital. This means easy access to work, great dining, shopping, entertainment and spectacular beaches. Whatever your passion, you’ll find the right place for it here.
PIH Health Hospital - Downey is a nonprofit hospital with a rich, nearly 100-year history of meeting the healthcare needs of its community. The Downey campus is part of the PIH Health comprehensive health network consisting of two hospitals, 18 medical office locations and a host of specialty services. According to US News & World Report, the hospital scores highly in patient safety and orthopedics. With 955 employees, the hospital is the 5th largest employer in the city of Downey.